Marlboro | Brand Ambassadors
CAMPAIGN OVERVIEW Launch the program across universities in Cairo to bring Marlboro closer to its LAS audience. Reminding its audience of what the brand stands for and infuse Marlboro’s values into their lives. CAMPAIGN OBJECTIVE Drive LAS university students to seek a part-time job in marketing at PMI, in parallel with their studies. Leverage Marlboro’s boldness and present the program as the coolest opportunity any university student can have, by helping you realize your passions and inspire you to lead a bold and adventurous life.
